You’re ready for marketing that actually works for your coaching business.

Build a clear, focused strategy that connects with the right clients and grows your business on your terms.

Your marketing doesn't need more effort.

It needs more direction.

You've been creating content, posting regularly, and showing up online, but without a clear strategy to connect it all together, it's just noise.

You're ready to stop guessing and start building a marketing plan that attracts the right clients, positions you as an expert, and grows your coaching business sustainably.

Black and white image of eyeglasses on a wooden table with an open laptop and a blurred smartphone in the background.

What happens when your marketing has a plan

→ You stop chasing every new trend and start building something that lasts.

→ Your content works harder because it's strategic, not random.

→ You attract better-fit clients because your message is clear and focused.

→ Your marketing finally supports your coaching business instead of consuming all your time and energy.

Strategy that fits your business, not the other way around.

I help fitness and wellness coaches build marketing strategies rooted in four key areas:

clarity on what actually matters for your business,
alignment between your strengths and your tactics,
structure that makes consistency possible,
and execution that gets real results.

This isn't about forcing you into someone else's system or adding more to your plate. You need a strategic partner who understands the fitness industry and can help you build a focused plan you can actually maintain.

One that works for your coaching practice and the way you operate.

Here's what I believe about marketing

→ Strategy matters more than tactics.

→ Ownership beats algorithms.

→ Sustainable growth will always win over viral moments.

Your marketing should build long-term business assets, not just keep you busy. It should position you as a professional coach with real expertise, not another fitness account chasing trends.

If you're ready to stop doing more and start doing better, you're in the right place.

I’m Maryjo, and I’ve been in your world.

Before I started Simply Strategic, I spent years managing a fitness center. I watched incredibly talented coaches struggle to attract clients, not because they weren't good at what they did, but because their marketing was all over the place.

I saw the gap: fitness and wellness coaches are experts at transforming lives, but most have never been taught how to market their expertise strategically.

That's why I do this work. I understand the fitness and wellness industry, the seasonal rhythms of your business, and what it takes to stand out in a crowded market. I combine that insider knowledge with marketing strategy expertise to help you build a plan that actually works.